Margaret Echelbarger University of Chicago Search for more papers by this author.
Study at BI
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Habit in Personality and Social Psychology
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Browse All Figures Return to Figure. Previous Figure Next Figure. Email or Customer ID. Forgot password? Old Password. New Password. Password Changed Successfully Your password has been changed. Journal of Purchasing and Supply Management, 17 2 , s. Previous studies have shown that activation of a general reward system promotes preference for irrelevant rewarding items Li ; Van den Bergh, Dewitte et al.
Specifically, priming consumers with hot cues have them touch bras or rate pictures of sexy women led to steeper delay discounting of monetary rewards among male participants Van den Bergh, Dewitte et al. Also, sampling a product, high in incentive value e. We build on these studies to demonstrate that priming consumers with baby-related cues will activate the general reward system, as evidenced by acts of generalized impulsiveness. In 2 studies, we provide evidence that women show increased variety seeking across different reward domains when they are in the fertile phase of the ovulatory cycle.
In study 1, women who were closer to ovulation showed more interest in dating a greater variety of potential mates. In study 2, women who were closer to ovulation selected greater variety among existing flavors of ice cream. To our knowledge, these findings are the first to show a relationship between fertility and variety seeking. We discuss possible explanations and the implications of these findings.
Consumers frequently rely on objects i. In this research, we examine if and to what extent the tangibility of objects is related to their self-extending function.
Social psychology of consumer behavior - edoc
Specifically, we argue that objects that signify an intangible meaning may decrease the psychological distance between the self and the meaning. Two studies provide converging support for this prediction.
Study 2 further shows that consumers develop a greater attachment to an object that signifies a meaning which is 1 not directly experienceable and 2 personally relevant to them. When consumers are confronted with a negative consumption episode, they strongly tend to share their experience with others. This sharing process may influence the overall evaluation of the episode.
Understanding Consumer Behavior toward Social Enterprise Products
In this paper, we analyze the effect of tie strength the type of addressee consumers share the consumption episode with and their interest in the product on the formation of the satisfaction response. The analysis reveals that strangers are better addressees than friends. Our results show that satisfaction is higher when the addressee is interested in the product, while anger mediates the effect of addressee and interest on the product on satisfaction.
Additionally, our findings also demonstrate that the desire for revenge acts as a moderator in the relationship between anger and satisfaction. From Lego to Porsche, loyal customers form strong bonds with brands and make them part of their…. Tuk, Mirjam A. Mere agreement: a similarity-based persuasion mechanism International Journal of Research in Marketing, 27 2 , s. Narrow brand positioning: Effects on competitive brand performance [Academic lecture].
Academy of Management.
EMAC Monaco Symposium on Luxury, EMAC Conference. EMAC conference.
SCP Winter Conference. Show summary Previous studies have shown that activation of a general reward system promotes preference for irrelevant rewarding items Li ; Van den Bergh, Dewitte et al. Show summary In 2 studies, we provide evidence that women show increased variety seeking across different reward domains when they are in the fertile phase of the ovulatory cycle.